Getting Started with ButterReel

Go to butterreel.buttersquared.com and click Start Free in the top-right corner.

Choose Continue with Google (recommended — one click, no password to manage) or enter your email address.

Download the ButterReel WordPress plugin from butterreel.buttersquared.com/plugin. The file is named butterreel.zip.

In your WordPress admin dashboard, go to Plugins → Add New Plugin → Upload Plugin. Click Choose File, select the butterreel.zip file you downloaded, then click Install Now.

After installation completes, click Activate Plugin.

Once activated, go to Settings → ButterReel in your WordPress sidebar. You'll see your unique API Key. Click the copy button or select and copy the key — you'll need it in the next step.

Back in ButterReel, click Settings in the top navigation bar.

Paste your WordPress site URL (e.g., https://yourblog.com) and the API Key you copied from the WordPress plugin settings.

Click Save. ButterReel will verify the connection to your WordPress site.

On your dashboard, paste a YouTube recipe video URL into the input field and click Process.

ButterReel analyzes the video, extracts the full recipe (ingredients, steps, times, servings), and generates a complete blog post. You'll see real-time progress updates as each stage completes.

Once processing completes, you'll land on the recipe review page. Here you can see everything ButterReel extracted: recipe name, prep and cook times, servings, ingredients, and step-by-step instructions.

Every field is fully editable. Click any ingredient, step, time, or title to make changes. Add missing details, fix quantities, or adjust wording. You can also play the embedded video to cross-reference specific moments.

Scroll down to see the generated blog post. This is the complete article that will accompany your recipe card in WordPress — including introduction, ingredient tips, step-by-step walkthrough, variations, and storage notes.

When you're satisfied with the recipe and blog post, click the Publish to WordPress button. ButterReel sends everything to your WordPress site as a draft post — it never publishes live without your review.

Open your WordPress admin and go to Posts → All Posts. You'll see your new recipe post as a Draft. Open it to review the recipe card, blog content, embedded video, and JSON-LD schema markup. When ready, hit Publish in WordPress.